Free Advertising - Melissa Gaustad

Times are tougher than ever for mortgage lenders big and small following the subprime shakeup that occurred in the first quarter this year. In an effort to demonstrate appreciation for their core clientele, LendingGateway.com announced the free directory ads for loan officers on June 10, 2007. Over the past two weeks this free ad drive has proven successful with more than 60 companies jumping onboard for the free advertising exposure.

"The free online advertising dovetails nicely with our premium services," remarked Scott Olson, Chief of Operations for LendingGateway.com. "The free advert allows us to introduce ourselves to loan officers who aren't quite ready to invest in a more aggressive advertising campaign by providing a needed service - helping consumers find the right local lender to help them."

When asked about the free ads, Alex Capio, Chief Executive Officer replies, "The free listings are great for lenders looking for some advertising exposure, but our premium services are where we can really help the loan officer get the best return on investment. We offer confirmed and guaranteed borrowers to our clientele, with some of the best loan closing percentages in the industry." He went on to add, "Additionally, we have our quality assurance department follow up with the borrower to make sure they got the loan they needed. That's not something every online company does for the consumer."

LendingGateway.com helps consumers find lenders who match up with the location and type of loan the consumer specifically needs. Shopping for a loan online with LendingGateway.com empowers the consumer with more choices, letting them choose the specific loan specialist from a directory or fill out a short application where the consumer will be matched with up to three lenders who specifically match their needs.

Free Advertising - Melissa Gaustad

marți, 17 iulie 2007

Online Mortgage Lender Directory Continues Free Advertising Drive - Melissa Gaustad

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